The Swedish family business Löfbergs AB received the SIAL Innovation Award for its organic coffee in the environmentally friendly CartoCan®
At the international food and beverage trade fair SIAL in Toronto, the Swedish coffee roaster Löfbergs AB was awarded the bronze prize in the SIAL Innovation Competition 2019 for its iced coffee range. With over 1,000 exhibitors and around 18,000 trade visitors, SIAL in Toronto is one of the largest trade fairs for the food industry in North America.
In addition to good taste and completely natural ingredients, the jury emphasised the cylindrical shape and recyclability of the packaging, which looks like a metal can but is largely made from renewable raw materials.
“Taking responsibility for people and the environment has always been important to us, and that work extends over the entire value chain. We take responsibility from bean to cup, from the farm to end consumer. With its renewable, wood-based fibres, CartoCan® supports us in reaching our goal to only use recyclable or renewable material in all our packages by 2030 at the latest,”
says Eva Eriksson, director of Quality & Sustanability at Löfbergs.